Campaign Updates: September 09

Woah, what a month - and I was thinking it would be quite too! As usual this is just a list of things that I am aware of so feel free to post up with anything that was missed.

The Logan Brown competition went off!
- Ashlee and the wellington crew did a fantastic job on the Logan Brown competition
- We got great coverage in the press and received 1800 signups in the first day and it generated a lot of traffic to our website.
- Total entrants to date are ~3200 with 1200 opting in to our newsletter.
- The best part is that to enter each person had to answer correctly 'what is 350' and 'what are the dates for the meeting at copenhagen', I don't know who came up with these questions but I have heard anecdotally that a lot of the people entering had no idea before they entered - very effective messaging!
- Thanks heaps to Steve Logan for such a generous donation and to Ashlee, Marianna and co for pulling off such a slick campaign.

Global wake up call
- We participated in the AVAAZ global wake up call which was a big hit. There were 28 events around the country with 350 representing at quite a few of them, in particular Dunedin and Wellington
- TV3 picked up the story and we got some great coverage on the evening news which had the 350 message and logo all over it.
- We also got some good coverage from the AVAAZ video that was made of the day and built up some great connections with the team behind the international campaign.
- Word on the street is there will be another one of these in December and this time we'll have more than 2 weeks warning to prepare for it so it could be truly epic.

We scored some money for a media team!!
- 350 International found some budget for us to hire a media team to go hard out until the end of October
- they played a big roll in the coverage of both the competition and the wake up call
- part of the brief is to support the pacific so we are building great connections with our neighbours
- so the 350 all stars (Sophie, Heidi, Marie and Aaron) are putting in tons of energy into 350 and the media and working hard out to make the day of action massive and represented in the press.

We printed more t-shirts
- Remember those t-shirts that we had designed and ready to go by the end of August? well they were moving so fast we had to print another batch, hopefully they will last until the end of October.
- Big thanks to Kowtow, Rob, Emma, Dash and Heidi

Numbers
5,461 people visited the website 7,340 times in September (around half this traffic can be attributed to the Logan Brown competition)

Other Numbers (As of October 9)
2,006 people are subscribed to our newsletter (not counting the ~1200 more to come from the competition)
415 people follow us on twitter (top work Renee!)
585 fans on our facebook site
213 members of the community site
80 Actions have been registered in New Zealand for October 24

Finances
We received $961 in donations (thank you to all who contributed)
We spent $620 on operating expenses (a fair chunk was on office setup related expenses)

We sold $1,200 worth of t-shirts
We bought $4,041 worth of t-shirts (both batches)

We received $25,590 in grants
- this is allocated for wages, media expenses and operating expenses (including $4,200 of travel expenses from Hikurangi for the next 2 years)