350 and business engagement

I spoke to Marion Wood (co-owner of Commonsense Organics) today. Marion is current deputy chair of the Sustainable Business Network - so I raised the topic of engagement with the SBN Network, and other opportunities. It was a fruitful conversation, in that Marion supported the approach (in general terms), and also suggested a couple of other avenues for exploration.


The most important thing, we agreed, was that 350 needs to be clear what it wants businesses to do as a result of engagement, and what 350 can offer business in return. For many businesses it could be enough to be seen to be doing the right thing in connection with both their brands and their aspirations as sustainable enterprises.